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Digital Communication Strategy

Goldene Kamera

„Goldene Kamera“ is Germanys most critically acclaimed Award Show honoring achievements on big and small screen as well as music. After celebrating the awards 50 anniversary in 2015 we were asked to develop a new modern approach and digital communication strategy.

First we’ve developed a new home for all things entertainment and introduced a content hub on goldenekamera.de. We took over the social channels, analysed target audiences and content and worked on a strategy to expand our reach. The result: a tenfold increase in Fans, Followers and Subscribers.

To expand the award to a younger, social literate audience we’ve created the „Goldene Kamera Digital Award“, a new award dedicated to young content creators and youtubers.

Go Follow Goldene Kamera on Facebook, Instagram and YouTube and stay updated on news and insights of Germany’s entertainment landscape.

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