Better Desserts Campaign


For Unilever brand Langnese and sales parter Service-Bund we’re setting new standards in B2B campaigning, we’re searching Germanys best dessert.

With the Better Desserts Campaign we’re actively approaching cooks, restaurant owners or hotel managers to create and submit their best dessert creation in a nationwide competition. And there’s lots at stake, winning participants in the preliminaries are being awarded with a PR-Package worth thousands of Euros.

We’re visiting the winning entrants with German TV-Star and host Ruth Moschner portraying not only their restaurant but also jointly recreating their dessert entry. Additional each visit comes with a fully organised gala dinner where the winners are officially presented with the Better Desserts Award and selected guests and press are exclusively invited to taste the winning creation.

Each winning restaurant is then being featured on the campaign website both with its own feature clip as well as with its winning dessert creation.

But that’s still not all. All winning participants of the preliminary round are being invited to the grand final at this years Anuga - the world's largest and most important trade fair for food and beverages - where Ruth Moschner will finally crown one of them „Better Desserts King 2017“.

Go check out to see all of the mindblowing dessert creations.

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