The EDEKA PANCAKE GAMES - the sports event for all food lovers!
Throwback: On the occasion of the Olympic Summer Games in Rio 2016, we produced the first Facebook live show in Germany, a complete success for our client EDEKA.
That's why one thing was perfectly clear: The Winter Olympics 2018 in South Korea should also be accompanied by Facebook live shows and deepen EDEKAs Olympic partnership for healthy eating.
The idea: Pancake Art meets Olympia. And of course, LIVE.
We brought in a true "pancake artist" who „painted“ portraits of German Olympians into the pan. It was like magic. And since such a show should not be without the perfect host, Florian Schmidt-Sommerfeld personally moderated the spectacle. In the end, he was not only the first to test the finished work of art for how it tastes, he also directly interacted with our viewers on who was hiding behind our "pancake face". Because there was nothing less to win than an original EDEKA Pancake Bot.
Entertaining for our viewers, innovativ for our client EDEKA and definitely a never before seen promotion for our German Olympians! So what was in for us? Weeks of pancakes in the office! 😉
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